Gameday Experience for 12th Man Foundation

July 24, 2019 11:47 pm Published by Leave your thoughts

College Station, Texas, USA The Innovation Group was contracted by Texas A&M University’s 12th Man Foundation to conduct a comprehensive qualitative, quantitative, and competitive analysis to improve the gameday experience for fans of its Southeastern Conference (SEC) football program. Focus was in two parts: (1) physical improvements to the stadium to modernize, refresh, and better... View Article