While most gaming and casino consultants focus on a specific phase of project development, The Innovation Group provides turnkey services throughout the entire project life cycle. We understand the issues and challenges inherent at every step. So we collaborate with clients to make smart decisions and implement proactive strategies that keep development on track.
Our strategic analysis and insightful advice empowers clients to make prudent economic, financial, social, and political decisions throughout every stage of project development. Read More »
Our contributions include:
As regulators and technology have combined to open new product and supply channels that compete for the player’s wallet, The Innovation Group has been at the forefront of helping its clients understand their opportunity and capitalize on it. We developed the earliest demand models for traditional gaming products and have studied, modeled, and developed a business context for each new form of gaming as it has emerged over the last 25 years, allowing our clients to thoughtfully capitalize on new business opportunities. Read More »
We are poised to serve our clients in three key areas related to the emergence of sports betting:
Our experience in this area has led to the most complete global database of performance comparables, allowing for the industry’s most accurate forecasts of departmental and property performance. Read More »
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Our experts assist in strategy implementation, formulating actions, evaluating progress, and adjusting the organization's vision in response to the competitive landscape and market dynamics. Read More »
Our services include:
For over two decades, we have created and revised strategic marketing plans for US and international gaming operators, effectively addressing the monumental shift in how properties attract and communicate with guests. We also provide industry-leading expertise in asset management, performance assessment, and determining business optimization strategies with our clients. Read More »
Our Strategic Marketing Planning contributions include:
Our Operations Planning & Analysis contributions include:
Gameday Experience is a first-of-its-kind service offering developed for stadium and arena operators to evaluate and improve the place, the program, and the fan experience. Our comprehensive approach involves careful analysis of the offerings and experiences of these venues in combination with fan-based customer research to create lasting impacts for teams and fans alike. Read More »
In this process, The Innovation Group creates a 360-degree view of game day, the venue, and the fans, using the following tools:
The Innovation Group helps gaming operators, Native American Indian Tribes, state and local governments and foreign nations assess and understand the economic, social and community impact of new or expanding projects. Read More »
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We have served U.S. states and cities as well as foreign governments in developing demand and economic development-based criteria for establishing licensing distribution, and advised decision makers regarding the appropriate gaming tax rates and level of exclusivity required to maximize private capital investments. Read More »
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We provide survey research related to iGaming, iGaming revenue projections, and both strategic and specific advisory services to commercial and tribal operators looking to enter this new and critical gaming market. Read More »
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We have managed diverse new build and expansion projects for more than 125 gaming Tribes, viewing every aspect of gaming from the perspective of the Tribe as well as from those communities surrounding their developments. Read More »
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Offered through our affiliate, Innovation Project Development
Innovation Project Development (IPD) helps owners make prudent and timely decisions, allowing them to get projects open and operating with tight adherence to budget and schedule. Read More »
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Services Provided through 
Provided by our affiliate, Innovation Capital
Innovation Capital is a leading boutique investment bank dedicated to representing mid-market clients in the gaming, leisure, restaurant and retail industries. Read More »
Our contributions include:
Services Provided through 
Provided by our affiliate, Innovation Analytics
Innovation Analytics is the data analysis and new technologies arm of The Innovation Group. Leveraging the Company’s experience working with industry operators, technology developers and investors, Innovation Analytics uses quantitative methods as the key to unlocking business insights in management, strategy, and marketing. Read More »
Our contributions include:
Services Provided through
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