WE CONNECT THE LITTLE DETAILS WITH THE BIG PICTURE.

While most gaming and casino consultants focus on a specific phase of project development, The Innovation Group provides turnkey services throughout the entire project life cycle. We understand the issues and challenges inherent at every step. So we collaborate with clients to make smart decisions and implement proactive strategies that keep development on track.


Market Analysis & Feasibility
Sports Betting
Financial Analysis
Strategic Business Planning
Marketing & Operations Analysis
Gameday Experience
Economic, Social & Community Impact
Legislative & Legal Services
iGaming & Emerging Technologies
Tribal Services & Diversification Strategies
Site Analysis & Project Development
Finance & Investment Banking

MARKET ANALYSIS & FEASIBILITY

Our strategic analysis and insightful advice empowers clients to make prudent economic, financial, social, and political decisions throughout every stage of project development. Read More »

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MARKET ANALYSIS & FEASIBILITY

Our contributions include:

  • Demand and revenue forecasts for new and expanded hotel, casino and leisure properties or mixed-use or integrated resorts
  • Local and Tourist market visitation potential across gaming and non-gaming market segments
  • Unique feasibility for amenities including hotels, arenas and theaters, theme parks, restaurants, spas, retail and other uses
  • Demand validation for gaming license applications/RFP’s and investor due diligence
  • Statewide and regional forecasting for private and government planning purposes
  • Branding and brand impact analysis
  • Assessments of competition and market share potential

SPORTS BETTING

As regulators and technology have combined to open new product and supply channels that compete for the player’s wallet, The Innovation Group has been at the forefront of helping its clients understand their opportunity and capitalize on it. We developed the earliest demand models for traditional gaming products and have studied, modeled, and developed a business context for each new form of gaming as it has emerged over the last 25 years, allowing our clients to thoughtfully capitalize on new business opportunities. Read More »

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SPORTS BETTING

We are poised to serve our clients in three key areas related to the emergence of sports betting:

  • Business planning, which includes developing a business model and forecasting its potential;
  • Strategy, which includes evaluation of positioning, integration, and the running of RFP processes; and
  • Government relations, which utilizes industry and economic impact data to encourage a public-sector sports betting regulatory model that meets your strategic goals.

FINANCIAL ANALYSIS

Our experience in this area has led to the most complete global database of performance comparables, allowing for the industry’s most accurate forecasts of departmental and property performance. Read More »

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FINANCIAL ANALYSIS

Our contributions include:

  • Pro forma financial statements (income statement, balance sheet, and cash flow statement)
  • Return on investment (total enterprise value, cash-on-cash return, EBITDA multiple)
  • Financial benchmarking analysis

STRATEGIC BUSINESS PLANNING

Our experts assist in strategy implementation, formulating actions, evaluating progress, and adjusting the organization's vision in response to the competitive landscape and market dynamics. Read More »

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STRATEGIC BUSINESS PLANNING

Our services include:

  • Business plan creation for gaming and other leisure assets
  • Adaptation plans for increased market competition
  • RFP management and production
  • Portfolio strategies for gaming companies, Tribal enterprises and private equity firms
  • Brand deployment strategies

MARKETING & OPERATIONS ANALYSIS

For over two decades, we have created and revised strategic marketing plans for US and international gaming operators, effectively addressing the monumental shift in how properties attract and communicate with guests. We also provide industry-leading expertise in asset management, performance assessment, and determining business optimization strategies with our clients. Read More »

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MARKETING & OPERATIONS ANALYSIS

Our Strategic Marketing Planning contributions include:

  • Competitive assessment
  • Database analysis and loyalty programs
  • Social and other media effectiveness
  • Market segmentation analysis

Our Operations Planning & Analysis contributions include:

  • Operating budget review and analysis
  • Operating and labor efficiency analysis and optimization
  • Operational benchmarking analysis
  • Assessment of management effectiveness
  • On-going asset management

GAMEDAY EXPERIENCE

Gameday Experience is a first-of-its-kind service offering developed for stadium and arena operators to evaluate and improve the place, the program, and the fan experience. Our comprehensive approach involves careful analysis of the offerings and experiences of these venues in combination with fan-based customer research to create lasting impacts for teams and fans alike. Read More »

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GAMEDAY EXPERIENCE

In this process, The Innovation Group creates a 360-degree view of game day, the venue, and the fans, using the following tools:

  • Competitive Analysis
  • Focus Groups
  • Quantitative Surveys
  • Capital Improvements
  • Business Plan Enhancements & Financial Analysis
  • Data Analysis
  • Stakeholder Summit
  • Comprehensive Report & Recommendations

Learn more about our comprehensive process here.


ECONOMIC, SOCIAL & COMMUNITY IMPACT

The Innovation Group helps gaming operators, Native American Indian Tribes, state and local governments and foreign nations assess and understand the economic, social and community impact of new or expanding projects. Read More »

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ECONOMIC, SOCIAL & COMMUNITY IMPACT

Our contributions include:

  • Economic Impact Studies
  • Job creation forecasts
  • Host Community Impact Cost Estimates and Analysis
  • Assistance in negotiation of Community Cost mitigation strategies
  • Social Impact Analysis and Review

LEGISLATIVE & REGULATORY SUPPORT

We have served U.S. states and cities as well as foreign governments in developing demand and economic development-based criteria for establishing licensing distribution, and advised decision makers regarding the appropriate gaming tax rates and level of exclusivity required to maximize private capital investments. Read More »

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LEGISLATIVE & REGULATORY SUPPORT

Our contributions include:

  • Gaming Platform Development
  • Gaming Tax and Incentive Planning
  • Legislative and Regulatory Documentation

iGAMING & EMERGING TECHNOLOGIES

We provide survey research related to iGaming, iGaming revenue projections, and both strategic and specific advisory services to commercial and tribal operators looking to enter this new and critical gaming market. Read More »

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iGAMING & EMERGING TECHNOLOGIES

Our contributions include:

  • Regulatory & Policy Review
  • Market Research & Analytics
  • Market Entry
  • Marketing Strategies
  • Lotteries
  • New technology assessments
  • Skilled and semi-skilled games marketing and revenue potential
  • Gaming Floor Optimization

TRIBAL SERVICES & DIVERSIFICATION STRATEGIES

We have managed diverse new build and expansion projects for more than 125 gaming Tribes, viewing every aspect of gaming from the perspective of the Tribe as well as from those communities surrounding their developments. Read More »

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TRIBAL SERVICES & DIVERSIFICATION STRATEGIES

Our contributions include:

  • Feasibility Analysis for Tribal casinos, hotels and amenities
  • Specialized amenity assessments for RV Parks, fuel stations and truck stops on Tribal land
  • Pro forma and financial analysis
  • Underwriting document support financing efforts for new development and renovations
  • Tribal economic and employment and community impact assessments
  • Business and marketing planning support including negotiating support
  • Branding strategies for Tribal properties
  • Tribal government relations and support in the planning and development process
  • Diversification strategies for the use of free cash flow generated from Tribal operations including on and off reservation improvements
  • Click here to learn about our tribal gaming internship program

SITE ANALYSIS & PROJECT DEVELOPMENT

Offered through our affiliate, Innovation Project Development
Innovation Project Development (IPD) helps owners make prudent and timely decisions, allowing them to get projects open and operating with tight adherence to budget and schedule. Read More »

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SITE ANALYSIS & PROJECT DEVELOPMENT

Our contributions include:

  • Project & Process Management
  • FF&E and Purchasing
  • Owner Representative Services
  • Facility Expansion Analysis & Planning
  • Facility Development

Services Provided through Innovation Project Development


FINANCE & INVESTMENT BANKING

Provided by our affiliate, Innovation Capital
Innovation Capital is a leading boutique investment bank dedicated to representing mid-market clients in the gaming, leisure, restaurant and retail industries. Read More »

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FINANCE & INVESTMENT BANKING

Our contributions include:

  • Mergers & Acquisitions
  • Corporate Finance & Capital Raising
  • Financial Restructurings & Recapitalizations
  • Valuations & Fairness Opinions

Services Provided through Innovation Capital


DATA ANALYSIS

Provided by our affiliate, Innovation Analytics
Innovation Analytics is the data analysis and new technologies arm of The Innovation Group. Leveraging the Company’s experience working with industry operators, technology developers and investors, Innovation Analytics uses quantitative methods as the key to unlocking business insights in management, strategy, and marketing. Read More »

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DATA ANALYSIS

Our contributions include:

  • Database Decision Analysis
  • Digital Interactive Gap Analysis
  • Primary Customer Research
  • Social/Interactive Gaming Platform
  • On Site Mobile Customer Data Capture

Click here for brochure.

Services Provided through
Innovation Analytics


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