Ever wonder how they got that way?
We are a research and advisory firm in the gaming, entertainment, hospitality, tourism and leisure sectors, with 30 years of global experience. Our services have been associated with more than $100 billion in investment decisions across six continents and over 80 countries, with a client base ranging from multi-billion dollar leisure companies to governments, Native American Indian tribes, banking institutions and developers.
Every destination starts the same way. The Innovation Group collaborates with clients to navigate the long and complex road from vision to fruition.
»» Learn more about our new Gameday Experience practice for stadium and arena operators.
Gateway Casinos & Entertainment Limited Expands to Ontario
Ontario, Canada
Gateway Casinos & Entertainment Limited was a major winner in the highly competitive Ontario Lottery and Gaming (“OLG”) modernization campaign. Gateway has been awarded the Southwest and North bundles and will take over operation of nine existing casinos in the Great Lakes region, along with the potential for developing two new casinos.
Gameday Experience for 12th Man Foundation
College Station, Texas, USA
The Innovation Group was contracted by Texas A&M University’s 12th Man Foundation to conduct a comprehensive qualitative, quantitative, and competitive analysis to improve the gameday experience for fans of its Southeastern Conference (SEC) football program. Focus was in two parts: (1) physical improvements to the stadium to modernize, refresh, and better activate physical spaces, and (2) analysis of all fan touchpoints and aspects of the gameday experience, from ticketing and preseason outreach through pregame, in-game, and postgame amenities, marketing, communication, and engagement. Project work included client and stakeholder interviews, focus groups, and competitive analysis.
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