INTEGRATED RESORT MASTER DEVELOPMENT FEASIBILITY STUDY & MARKET ANALYSIS, MOHEGAN TRIBAL GAMING AUTHORITY

Incheon, Korea
Legislative & Regulatory Support

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EXPERT ADVISOR, ECONOMIC & COMMUNITY IMPACT, CITY OF SPRINGFIELD

Springfield, Massachusetts, USA
Legislative & Regulatory Support

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MARKET ANALYSIS, POARCH BAND OF CREEK INDIANS

Gulf Coast, USA
iGaming & Emerging Technologies

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GAMING ZONE LICENSE SUBMISSION SUPPORT, HARD ROCK & MELCOLOT

Barcelona, Spain
Financial Analysis

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SAIPAN CASINO RESORT DEVELOPMENT PROPOSAL SUPPORT, GOVERNMENT OF THE COMMONWEALTH OF NORTHERN MARIANA ISLANDS (CNMI)

Saipan, Northern Mariana Islands
Market Analysis & Feasibility

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BEST SUNSHINE MARKET FEASIBILITY & FINANCIAL ANALYSIS, IMPERIAL PACIFIC INTERNATIONAL, INC.

Saipan, Northern Mariana Islands
Site Analysis & Project Development

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CROWN SYDNEY RESORT GAMING MARKET ASSESSMENT & FEASIBILITY STUDY, CROWN RESORTS LTD.

Sydney, Australia
Market Analysis & Feasibility

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JAPAN GAMING MARKET RESEARCH & ADVISORY SERVICES, DELOITTE TOUCHE TOHMATSU, LLC.

Tokyo, Japan
Legislative & Regulatory Support

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, POKAGON BAND OF POTAWATOMI INDIANS & POKAGON GAMING AUTHORITY

New Buffalo, Michigan, USA
Tribal Services and Diversification Strategies

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, HARRAH'S CHEROKEE TRIBAL CASINO GAMING ENTERPRISE

Cherokee, North Carolina, USA
Tribal Services and Diversification Strategies

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GAMING MARKET ASSESSMENT, MARGARITAVILLE

Bossier City, Louisiana, USA
Market Analysis & Feasibility

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HIPODROMO DE LAS AMERICAS REDEVELOPMENT STUDY, CODERE GROUP

Mexico City, Mexico
Strategic Business Planning

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BERMUDA GAMING LICENSE SITE EVALUATIONS & PRE-APPLICATION ANALYSIS, UNDISCLOSED CASINO DEVELOPER/ OPERATOR

Bermuda
iGaming & Emerging Technologies

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NEVADA STATE LOTTERY IMPACT ANALYSIS, LAS VEGAS SANDS CORP.

Las Vegas, Nevada, USA
iGaming & Emerging Technologies

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, PECHANGA BAND OF LUISENO INDIANS

Temecula, California, USA
Tribal Services and Diversification Strategies

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HARD ROCK CASINO PUNTA CANA OPERATIONAL REVIEW & EVALUATION, HARD ROCK HOTELS & CASINOS

Punta Cana, Dominican Republic
Marketing & Operations Planning & Analysis

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GAMING MARKET ASSESSMENT & ECONOMIC & COMMUNITY/SOCIAL IMPACT STUDY, RUSH STREET GAMING

Schenectady, New York, USA
Legislative & Regulatory Support

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SOUTH BEACH CASINO & RESORT OPERATIONS REVIEW, HEMISPHERE GAMING

Scanterbury/Manitoba, Canada
Marketing & Operations Planning & Analysis

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STATE OF ILLINOIS GAMING MARKET ASSESSMENT, OFFICE OF THE GOVERNOR

Illinois, USA
Market Analysis & Feasibility

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STRATEGIC BUSINESS PLAN DEVELOPMENT, WIN SYSTEMS

Barcelona, Spain
iGaming & Emerging Technologies

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MARKET ANALYSIS, GATEWAY CASINOS & ENTERTAINMENT LIMITED

Ontario, Canada
Market Analysis & Feasbility

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Featured Projects


INTEGRATED RESORT MASTER DEVELOPMENT FEASIBILITY STUDY & MARKET ANALYSIS, MOHEGAN TRIBAL GAMING AUTHORITY

Incheon, Korea
Legislative & Regulatory Support

The Innovation Group was retained by the Mohegan Tribal Gaming Authority (MTGA) to assess the market potential and prepare a master feasibility study for a multiphase integrated resort in Incheon, Korea. Read More »

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INTEGRATED RESORT MASTER DEVELOPMENT FEASIBILITY STUDY & MARKET ANALYSIS, MOHEGAN TRIBAL GAMING AUTHORITY

Incheon, Korea
Legislative & Regulatory Support

featured-projectThe Innovation Group was retained by the Mohegan Tribal Gaming Authority (MTGA) to assess the market potential and prepare a master feasibility study for a multiphase integrated resort in Incheon, Korea. The comprehensive study was an essential part of MTGA’s response to the Request for Proposal set forth by the Korean Ministry of Culture, Sports and Tourism, including a detailed gaming revenue forecast, estimates of revenues generated by the supportive non-gaming amenities within the resort, and a five-year pro forma financial projection.

Utilizing the proprietary models that were customized for Korea and the proximate region, The Innovation Group conducted analyses to evaluate demand, and revenue streams for the casino, hotel, and other non-gaming facilities (including food and beverage venues, retail, spa, MICE, entertainment, and amusement park). While gaming is accessible only for foreigners and Korean citizens with foreign passports, the proposed Inspire Resort offers a variety of high quality non-gaming amenities to serve the entire market spectrum. The study also incorporates the economic and demographic background of the region, tourism trends, competitive landscape, market and relevant infrastructure review. The assessment was further expanded to comprise financial pro forma projections, including department summary revenue and expenses, based upon industry norms and common practices in the region.


EXPERT ADVISOR, ECONOMIC & COMMUNITY IMPACT, CITY OF SPRINGFIELD

Springfield, Massachusetts, USA
Legislative & Regulatory Support

Through the prominent legal firm Shefsky & Froelich, who had been engaged to represent City of Springfield in its negotiations with potential casino developers, The Innovation Group was brought in as an expert advisor to assist with the review of operator bids for a proposed casino resort in Springfield. Read More »

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EXPERT ADVISOR, ECONOMIC & COMMUNITY IMPACT, CITY OF SPRINGFIELD

Springfield, Massachusetts, USA
Legislative & Regulatory Support

springfieldThrough the prominent legal firm Shefsky & Froelich, who had been engaged to represent City of Springfield in its negotiations with potential casino developers, The Innovation Group was brought in as an expert advisor to assist with the review of operator bids for a proposed casino resort in Springfield. The Innovation Group helped the city develop economic impact estimates for each submission, including such services as police, fire, EMS, schools and other impacted departments. We reviewed each of the applicant’s proposals and provided a critical review of each with respect to fiscal economic impacts.


MARKET ANALYSIS, POARCH BAND OF CREEK INDIANS

Gulf Coast, USA
iGaming & Emerging Technologies

The Innovation Group has been tasked by the Poarch Band of Creek Indians to evaluate several market opportunities throughout the Gulf Coast in the past year. Originally tasked with an analysis of the impact the introduction of a statewide lottery in Alabama would have on PCI gaming facilities. Read More »

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MARKET ANALYSIS, POARCH BAND OF CREEK INDIANS

Gulf Coast, USA
iGaming & Emerging Technologies

The Innovation Group has been tasked by the Poarch Band of Creek Indians to evaluate several market opportunities throughout the Gulf Coast in the past year. Originally tasked with an analysis of the impact the introduction of a statewide lottery in Alabama would have on PCI gaming facilities, this analysis proved to be one of many gaming market assessments The Innovation Group has performed to support the Tribe’s current developments and potential acquisitions.

Drawing on years of experience working in the Gulf Coast gaming market, The Innovation Group analyzed a number of markets throughout the region. Due to the differences between markets, two methods were used to assess potential growth in the region: the gravity model and market share model. As the Tribe continues to explore a number of investment opportunities throughout the region, our figures and analysis are being used to assess market strength and room for growth.

As the Poarch Band of Creek Indians continue to look for ways to maintain their market share, while looking for opportunities to expand and diversify, The Innovation Group continues to provide reliable and forward looking results. We have performed a number of studies throughout a number of jurisdictions in order to keep PCI Gaming informed and able to make strong decisions.


GAMING ZONE LICENSE SUBMISSION SUPPORT, HARD ROCK & MELCOLOT

Barcelona, Spain
Financial Analysis

The Innovation Group was engaged in a joined effort between Hard Rock and MelcoLot to assist in the development of the bid package for a new license for a gaming zone in the region of Catalonia, Spain. The location is to house a master planned entertainment zone with the purpose of inducing a large number of tourists as well as driving substantial tax revenue for the government Read More »

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GAMING ZONE LICENSE SUBMISSION SUPPORT, HARD ROCK & MELCOLOT

Barcelona, Spain
Financial Analysis

barcelona The Innovation Group was engaged in a joined effort between Hard Rock and MelcoLot to assist in the development of the bid package for a new license for a gaming zone in the region of Catalonia, Spain. The location is to house a master planned entertainment zone with the purpose of inducing a large number of tourists as well as driving substantial tax revenue for the government.

In our engagement, we answered various questions and provided responses to the criteria set forth in Resolution ECO/1982/2015, September 7. This bill was introduced for the purpose of taking gaming license bids for the zone. The criteria requested was robust and entailed forecasts, return on investment analysis, tourism impact studies and various other components. Because this was a joint process for Hard Rock and Melco, the project consumed the entire zone including conference centers, casino floors, the development of a large number of new hotel rooms, large-scale retail, theaters, residential units and various other components of a master plan.


SAIPAN CASINO RESORT DEVELOPMENT PROPOSAL SUPPORT, GOVERNMENT OF THE COMMONWEALTH OF NORTHERN MARIANA ISLANDS (CNMI)

Saipan, Northern Mariana Islands
Market Analysis & Feasibility

The Innovation Group was commissioned by the CNMI Government in examination and evaluation of integrated resort development proposals to recommend a preferred developer to negotiate for a Casino Development Agreement. Read More »

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SAIPAN CASINO RESORT DEVELOPMENT PROPOSAL SUPPORT, GOVERNMENT OF THE COMMONWEALTH OF NORTHERN MARIANA ISLANDS (CNMI)

Saipan, Northern Mariana Islands
Market Analysis & Feasibility

The Innovation Group was commissioned by the CNMI Government in examination and evaluation of integrated resort development proposals to recommend a preferred developer to negotiate for a Casino Development Agreement. The Commonwealth approved legislation in early 2014 that provides authority for the issuance of a gaming license to operate a casino resort on the Island of Saipan, as a direct effort to revitalize the region’s tourism and economy.

With more than two decades of experience in the gaming industry worldwide, The Innovation Group conducted evaluations and due diligence studies on property operations, business plans, design and building programs, financing structure and financial reviews, and applicants’ experience in pertinent areas. We established evaluation criteria and developed a scoring system in adherence with the CNMI Government’s guideline. Weekly summary reports were prepared for CNMI senior executives to deliver updates and progress. We also conducted routine meetings with applicants/bidders to provide responses to their questions and to request supplemental materials and addenda.

Additionally, a comprehensive market assessment was performed to ensure long-term feasibility of the development, including research on local and tourist markets, analyzing regional gaming competitive landscape, assessing market potentials and property enterprise valuations. The results of the study supported a bifurcated gaming tax structure, allowing for maximum gaming tax revenue to be achieved. The analysis further validated the tax minimum guarantee to strengthen local community benefits, and resulted in better engagement of the developer.

Based upon our evaluation and recommendation, the CNMI Government selected a preferred developer and issued an exclusive 40-year gaming license. We then participated in the negotiation sessions with the selected developer to further define and solidify CNMI Government’s overseeing role, and provided key negotiation support to reach a Casino Development Agreement that maximizes revenue inflow and benefits to the overall Saipan community. The reports and analyses from the evaluation process were later referenced by the developer and led to a larger development scope, higher development budget, and stronger commitment to the Commonwealth.


BEST SUNSHINE MARKET FEASIBILITY & FINANCIAL ANALYSIS, IMPERIAL PACIFIC INTERNATIONAL, INC.

Saipan, Northern Mariana Islands
Site Analysis & Project Development

Imperial Pacific International (CNMI) Inc. was awarded an exclusive 40-year gaming license in the jurisdiction in 2014 to develop a multibillion dollar integrated resort on the island of Saipan, in the Commonwealth of the Northern Mariana Islands, USA. Read More »

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BEST SUNSHINE MARKET FEASIBILITY & FINANCIAL ANALYSIS, IMPERIAL PACIFIC INTERNATIONAL, INC.

Saipan, Northern Mariana Islands
Site Analysis & Project Development

Imperial Pacific International (CNMI) Inc. was awarded an exclusive 40-year gaming license in the jurisdiction in 2014 to develop a multibillion dollar integrated resort on the island of Saipan, in the Commonwealth of the Northern Mariana Islands, USA. The Innovation Group was retained to provide a market feasibility and financial analysis for the proposed integrated resort project.

Utilizing the proprietary models that were highly customized for CNMI and the proximate Asia Pacific region, we performed a comprehensive market assessment to ascertain the long-term feasibility of the massive development. Additionally, financial reviews and analysis were conducted to establish property operating pro forma financials, construction cost estimate, and a return on investment. Furthermore, the study covers the regulatory environment in Saipan and the gaming competitive landscape in the Asian Pacific region. Recent gaming market trends and marketing and promotional needs were also discussed, with particular attention to the rapidly growing outbound Chinese tourism.

The proposed $7.1 billion integrated casino resort development ultimately involves the construction of 4,200 hotel rooms and 300 villas, 10,000-square-meter gaming space, 10,000-square-meter retail area, and other supportive amenities. The development was determined to present significant opportunities for the CNMI’s tourism and economy, with the resort set to target high value Asian gamers, and tourists from Asia’s burgeoning and increasingly wealthy middle class.


CROWN SYDNEY RESORT GAMING MARKET ASSESSMENT & FEASIBILITY STUDY, CROWN RESORTS LTD.

Sydney, Australia
Market Analysis & Feasibility

The Innovation Group was retained by Crown Resorts, Australia, to perform a feasibility analysis that would become part of a larger bid package to develop The Crown Sydney Resort. The resort will be located in the Barangaroo district in Sydney and be part of a large-scale urban renewal and development project on the Sydney Waterfront. Read More »

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CROWN SYDNEY RESORT GAMING MARKET ASSESSMENT & FEASIBILITY STUDY, CROWN RESORTS LTD.

Sydney, Australia
Market Analysis & Feasibility

The Innovation Group was retained by Crown Resorts, Australia, to perform a feasibility analysis that would become part of a larger bid package to develop The Crown Sydney Resort. The resort will be located in the Barangaroo district in Sydney and be part of a large-scale urban renewal and development project on the Sydney Waterfront.

The project included determining the demand and revenue potential for a VIP only casino that would be part of the larger Crown Sydney Hotel and Resort Development. We worked closely with the Crown Development Team, its investment banking partner and local development partners to establish the market potential, growth potential and overall development feasibility. The report demonstrated that the VIP casino would be additive to the market for both locales and would drive incremental international inbound tourists.

The report we created was folded into the larger bid package that was submitted to the New South Wales Government in Australia. Based on our analysis and the comprehensive bid package, the casino and resort development license was issued to Crown in 2014. Crown Resorts initiated formal planning and development in the first half of 2015. The expectation is that construction will commence in 2016. The resort is expected to open in 2020, transforming downtown Sydney and the Barangaroo district.


JAPAN GAMING MARKET RESEARCH & ADVISORY SERVICES, DELOITTE TOUCHE TOHMATSU, LLC.

Tokyo, Japan
Legislative & Regulatory Support

The Innovation Group was retained by Deloitte Touche Tohmatsu to be a strategic advisor for a specialty research project requested by the Cabinet Secretariat of Japan. At the time of the project, the Japanese Diet was in the process of considering the legalization of integrated resorts in Japan. Read More »

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JAPAN GAMING MARKET RESEARCH & ADVISORY SERVICES, DELOITTE TOUCHE TOHMATSU, LLC.

Tokyo, Japan
Legislative & Regulatory Support

japanThe Innovation Group was retained by Deloitte Touche Tohmatsu to be a strategic advisor for a specialty research project requested by the Cabinet Secretariat of Japan. At the time of the project, the Japanese Diet was in the process of considering the legalization of integrated resorts in Japan. The study would be used by multiple stakeholders in the government as deliberations and discussion occurred. The comprehensive scope of the research included background and operational statistics on the gaming markets, operators and developers in the major markets in the world, including Singapore, Macau, Las Vegas, Australia and Korea. The Innovation Group also provided access to its extensive network of senior staff members at various operators, law firms, regulators and government agencies to Deloitte.

Over the course of the engagement, The Innovation Group provided insight to the markets, operational statistics and conducted multiple telephone and in person interviews both with and on behalf of Deloitte. The outcome of the research document was a comprehensive study and view on the gaming industry including market factors and statistics, development and operational protocols, regulatory statutes and best practices, anti-money laundering best practices and anti-corruption best practices.

The final report was submitted to the Cabinet Secretariat through Deloitte and has been used to frame the current legislative process in Japan to legalize casinos. Since the report, Deloitte has continued to rely on The Innovation Group for its expertise, network and insight into the market as it continues with its role as an advisor in Japan.


VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, POKAGON BAND OF POTAWATOMI INDIANS & POKAGON GAMING AUTHORITY

New Buffalo, Michigan, USA
Tribal Services and Diversification Strategies

The Pokagon Band of Potawatomi Indians and the Pokagon Gaming Authority engaged The Innovation Group for various market assessments related to their Four Winds gaming facilities in the southwestern portion of Michigan. Early on in the development stage, we were asked to assess the feasibility and potential revenue for a hotel and amenity expansion at their flagship facility in New Buffalo, Michigan. Read More »

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, POKAGON BAND OF POTAWATOMI INDIANS & POKAGON GAMING AUTHORITY

New Buffalo, Michigan, USA
Tribal Services and Diversification Strategies

The Pokagon Band of Potawatomi Indians and the Pokagon Gaming Authority engaged The Innovation Group for various market assessments related to their Four Winds gaming facilities in the southwestern portion of Michigan. Early on in the development stage, we were asked to assess the feasibility and potential revenue for a hotel and amenity expansion at their flagship facility in New Buffalo, Michigan. Additionally, we examined the possibility of the tribe opening satellite facilities in both Hartford and Dowagic. The completed projects included not only the market assessments with revenue estimates, but also return on investment and branding analysis for all three locations and The Innovation Group’s recommendations.

Eleven different scenarios were developed and analyzed based on different combinations of casino locations (flagship plus one satellite, flagship plus two satellites, flagship with no satellite, etc.) and amenity mixes. Models were created to estimate and forecast market demand, and they got increasingly complicated as each scenario was added. A cross matrix was developed to keep each scenario separate and to make sure nothing was either missed or double counted.

The project was particularly complicated given the vast number of scenarios as well as the potential impact on the commercial casinos in northern Indiana. The result of the study was a clear and concise presentation of each scenario as well as our recommendations. These recommendations have led to the hotel and amenity expansion at the flagship property in New Buffalo as well as the opening of the proposed satellite casinos.


VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, HARRAH'S CHEROKEE TRIBAL CASINO GAMING ENTERPRISE

Cherokee, North Carolina, USA
Tribal Services and Diversification Strategies

The Innovation Group has worked with Harrah's Cherokee and their Tribal Casino Gaming Enterprise for many years. Initially, The Innovation Group was engaged to conduct a variety of research and advisory services for a varied number of casino expansion possibilities and potential resort amenity development at the Harrah's Cherokee Casino & Hotel ("HCCH") in Cherokee, North Carolina. Read More »

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, HARRAH'S CHEROKEE TRIBAL CASINO GAMING ENTERPRISE

Cherokee, North Carolina, USA
Tribal Services and Diversification Strategies

The Innovation Group has worked with Harrah’s Cherokee and their Tribal Casino Gaming Enterprise for many years. Initially, The Innovation Group was engaged to conduct a variety of research and advisory services for a varied number of casino expansion possibilities and potential resort amenity development at the Harrah’s Cherokee Casino & Hotel (“HCCH”) in Cherokee, North Carolina. Most recently (2012) The Innovation Group conducted a study for a potential new casino resort development in Murphy, North Carolina and a Highest & Best Use study for a proposed economic development project to be located on vacant land in the immediate vicinity of the existing HCCH.

Those studies began with thorough primary market research in the form of quantitative surveys of the casinos database and local market within two and one half hours drive time to ascertain the habits and preferences of their patrons. The primary market research data was integral in determining which amenities their patrons most wanted from their local casino, leading to numerous amenity assessments for food and beverage, retail, spa, and water parks, among many others. Complex models were built in order to assess the demand in the market place for these potential developments, giving us the tools to determine if each development was actually worth moving forward. Our modeling also included the impact of the proliferation of sweepstakes games throughout the region. For the Highest & Best Use study we utilized primary market research and engaged in market reconnaissance to develop various potential options for the site, estimating the EBITDA for each proposal, including Order-of-Magnitude Development Costs. The Innovation Group also completed a series of qualitative and quantitative research studies as the first step in developing a strategic marketing plan for the HCCH.

The result of our analyses culminated in the first class destination resort in Cherokee County known as Harrah’s Cherokee Casino & Hotel, and recently opened Harrah’s Cherokee Valley River Casino & Hotel in Murphy, North Carolina.


GAMING MARKET ASSESSMENT, MARGARITAVILLE

Bossier City, Louisiana, USA
Market Analysis & Feasibility

The Innovation Group was retained to prepare a Gaming Market Assessment for the proposed development of a Margaritaville branded casino in Bossier City, Louisiana. The proposed project was to be located on the Red River along the Louisiana Boardwalk. Plans included a casino, hotel, accompanying restaurants and a live entertainment venue. Read More »

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GAMING MARKET ASSESSMENT, MARGARITAVILLE

Bossier City, Louisiana, USA
Market Analysis & Feasibility

The Innovation Group was retained to prepare a Gaming Market Assessment for the proposed development of a Margaritaville branded casino in Bossier City, Louisiana. The proposed project was to be located on the Red River along the Louisiana Boardwalk. Plans included a casino, hotel, accompanying restaurants and a live entertainment venue. The project was expected to be an amenity to the already existing Louisiana Boardwalk that has approximately 95 retail, entertainment, and F&B outlets as well as a multiplex theater.

The market area where the proposed facility was expected to be located was already teeming with additional commercial riverboat casino and horse tracks. At that point in time, the proposed Margaritaville casino would be the seventh casino in the jurisdiction, all of which are within close proximity to each other, with several matching in both size and amenities offered. The gaming and hotel demand based models that were built took into account this high level of competition and forecasted potential revenues for the facility. The Margaritaville casino later opened in mid 2013.

Interestingly, this casino was considered under different legislation than that of the other casinos in the area; this casino, and others entering the market, were not legally obligated to reside in a riverboat situated directly on a river. This allowed any new casino entering the market to have a distinct competitive advantage in terms of energy, ambiance and flow of not only the game product but the overall resort development, a competitive advantage the Margaritaville took complete advantage of.


HIPODROMO DE LAS AMERICAS REDEVELOPMENT STUDY, CODERE GROUP

Mexico City, Mexico
Strategic Business Planning

The Innovation Group was retained by Codere Group to assess the viability of re-developing the historic Hipodromo parimutuel facility in Mexico City, Mexico. Along with the design team and management, we assessed the potential to transform the racetrack, the existing Banamex Center convention facility and the Royal Yak Casino into a destination gaming and entertainment complex. Read More »

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HIPODROMO DE LAS AMERICAS REDEVELOPMENT STUDY, CODERE GROUP

Mexico City, Mexico
Strategic Business Planning

Hipodromo mhaHHFkThe Innovation Group was retained by Codere Group to assess the viability of re-developing the historic Hipodromo parimutuel facility in Mexico City, Mexico. Along with the design team and management, we assessed the potential to transform the racetrack, the existing Banamex Center convention facility and the Royal Yak Casino into a destination gaming and entertainment complex. The analysis was undertaken in several phases, with emphasis on remodeling and relaunching the gaming platform, adding a needed hotel facility to support the convention complex, and developing a retail, entertainment and food and beverage complex as a link between gaming and non-gaming uses.

The Innovation Group utilized a combination of our proprietary gaming gravity model to assess local play and customized demand models for each potential use on the site. Retail, entertainment, food & beverage, and recreational amenities were each analyzed to establish potential patron demand and revenue spend. The model developed for the project was sensitive to the highly localized nature of the Mexico City gaming market, while open to potential tourism and amenity driven demand generators. A full accounting of demand by use and associated revenue were established. A project pro forma was generated and an ROI analysis was completed to determine the maximum potential capital to be deployed in the redevelopment.

The significance of this project was not only the unusually complicated mix of uses, but also the meticulous nature of running iterative scenarios to strike a balance between revenue potential, profitability and return on capital. In addition, the project was significant within Mexico as the first destination casino resort planned in the country. Finally, The Innovation Group’s work required lock-step coordination with the design, architecture and property management teams.


BERMUDA GAMING LICENSE SITE EVALUATIONS & PRE-APPLICATION ANALYSIS, UNDISCLOSED CASINO DEVELOPER/ OPERATOR

Bermuda
iGaming & Emerging Technologies

The resort island of Bermuda is considering letting out three casino resort licenses in the near future. The Innovation Group was engaged by Pettingill & Company (a local law firm working on behalf of a major casino developer and operator) to explore the market and financial opportunities of acquiring one of the new licenses, and to begin preliminary explorations of potential sites and/or take-over opportunities of existing high-end resort properties for incorporation into the new casino resort. Read More »

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BERMUDA GAMING LICENSE SITE EVALUATIONS & PRE-APPLICATION ANALYSIS, UNDISCLOSED CASINO DEVELOPER/ OPERATOR

Bermuda
iGaming & Emerging Technologies

Bermuda moc6yZqThe resort island of Bermuda is considering letting out three casino resort licenses in the near future. The Innovation Group was engaged by Pettingill & Company (a local law firm working on behalf of a major casino developer and operator) to explore the market and financial opportunities of acquiring one of the new licenses, and to begin preliminary explorations of potential sites and/or take-over opportunities of existing high-end resort properties for incorporation into the new casino resort. In conjunction with the land-based license, the client is also interested in proposing to the government an associated exclusive Internet Gaming franchise for the island.

To date, The Innovation Group has completed the Internet Gaming analysis for this engagement and has provided the client with estimates for projected direct revenues as well as quantifying the financial benefits that may be offered to the government for an exclusive franchise. Preliminary market projections have been completed for the land-based portion as well. Sister company Innovation Project Development (“IPD”) has visited and evaluated three potential sites to date, including one established resort interested in a partner relationship, a second interested in a sale of their property, and a third site that is master-planned as a large mixed use development to be rolled out over the next few years. In each instance, IPD has provided the owner with several scenarios including conceptual site plans, development cost estimates, and project time schedules.

Pettingill & Company and the client they represent were both familiar with the work TIG has done for the government of Bermuda in connection with these new licenses. The combination of TIG’s industry-accepted (and very current) market assessments for Bermuda and the Caribbean in general, expertise in the intricacies of Internet Gaming opportunities and licensing, and in-house capability for site analysis and order of magnitude cost projections for a variety of development sizes and scopes led to this engagement.


NEVADA STATE LOTTERY IMPACT ANALYSIS, LAS VEGAS SANDS CORP.

Las Vegas, Nevada, USA
iGaming & Emerging Technologies

The Innovation Group was commissioned by Las Vegas Sands Corp to conduct an impact analysis and determine the effects a state lottery would have on the existing gaming market. Applying our extensive research in gaming, particularly in jurisdictions with VLTs operated as ambient devices and/or in association with state lotteries, we compiled a detailed comparative analysis that looks at the relationship between gaming and lottery sales in selected states. This analysis was performed to determine the potential revenue that would be generated by introducing a state lottery system. Read More »

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NEVADA STATE LOTTERY IMPACT ANALYSIS, LAS VEGAS SANDS CORP.

Las Vegas, Nevada, USA
iGaming & Emerging Technologies

The Innovation Group was commissioned by Las Vegas Sands Corp to conduct an impact analysis and determine the effects a state lottery would have on the existing gaming market. Applying our extensive research in gaming, particularly in jurisdictions with VLTs operated as ambient devices and/or in association with state lotteries, we compiled a detailed comparative analysis that looks at the relationship between gaming and lottery sales in selected states. This analysis was performed to determine the potential revenue that would be generated by introducing a state lottery system.

The states chosen for our analysis were separated into three “types” of markets: casino, route operations and lottery-only. Casino markets represent states with a lottery and multiple casino offerings within their jurisdiction. Route operation states could also be considered casino markets, but their ambient or route machine offering differentiates them form the “casino market” states. Finally, lottery-only states represent markets without casino facilities or route operations, with lottery being the only legal form of gambling.

After performing our analysis, The Innovation Group does not feel there is enough evidence to establish a trend and project the impact to be expected within Nevada. The demographic profile of the typical lottery player and the typical casino gambler is extremely different. The typical lottery players are male African Americans with an AAHI of less than $10,000. The typical casino gamblers, on the other hand, are female Caucasians with AAHI between $50,000 and $99,999. These demographic profiles show that the majority of players for each type of game are significantly different. This has led us to believe that the introduction of one type of game, for instance a state lottery, will not have a significant lasting effect on the other, such as a casino market.


VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, PECHANGA BAND OF LUISENO INDIANS

Temecula, California, USA
Tribal Services and Diversification Strategies

The Innovation Group has worked with the Pechanga Band of Luiseno Indians and their Development Corporation for many years. Initially, The Innovation Group provided a feasibility analysis for relocation of their temporary casino to a permanent location as well as a number of ancillary amenities such as golf course, gas station, convenience store and retail outlet. Read More »

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VARIOUS MARKET ASSESSMENTS, RESEARCH & ADVISORY SERVICES, PECHANGA BAND OF LUISENO INDIANS

Temecula, California, USA
Tribal Services and Diversification Strategies

The Innovation Group has worked with the Pechanga Band of Luiseno Indians and their Development Corporation for many years. Initially, The Innovation Group provided a feasibility analysis for relocation of their temporary casino to a permanent location as well as a number of ancillary amenities such as golf course, gas station, convenience store and retail outlet. Since then, we have been engaged to complete numerous expansion and highest and best use projects not only for the existing casino resort operation but also for land near the casino as to help the tribe develop self-sufficiency. Most recently, The Innovation Group helped assess the feasibility of a hotel expansion along with complete luxury spa.

For these studies, we conducted primary consumer research for both the initial development of the Pechanga Resort as well as subsequent expansion projects. Complex models were built in order to assess the demand in the market place for these potential developments, giving us the tools to determine if each development was actually worth moving forward. With regard to the most recent studies completed, along with our recommendations, Pechanga has chosen to build a new 14-story hotel consisting of over 500 rooms and a two-story luxury spa. This expansion will make the Pechanga Resort one of the largest in Southern California.

Southern California is one of the most competitive gaming regions in the United States outside of Las Vegas. Upwards of two dozen casinos dot the Southern California landscape, many of which are large destination resort style casinos. Though Pechanga Resort may set the bar for many of these casinos in the mostly saturated gaming market, they are always looking to expand and capture as many gamers as possible. Through a thorough understanding of the region, we were able to highlight markets or sectors where they may have been underperforming and give them the direction and ability to move forward in a way that made sense both strategically and financially.


HARD ROCK CASINO PUNTA CANA OPERATIONAL REVIEW & EVALUATION, HARD ROCK HOTELS & CASINOS

Punta Cana, Dominican Republic
Marketing & Operations Planning & Analysis

The Innovation Group was engaged by Hard Rock Hotels and Casinos and Inversiones Zahena to conduct a comprehensive study to review the historical performance, to analyze the current efficiency of the operations, and to make recommendations for potential improvements at the Hard Rock Casino in Punta Cana, Dominican Republic. Read More »

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HARD ROCK CASINO PUNTA CANA OPERATIONAL REVIEW & EVALUATION, HARD ROCK HOTELS & CASINOS

Punta Cana, Dominican Republic
Marketing & Operations Planning & Analysis

Hard Rock DR mEGMEQmThe Innovation Group was engaged by Hard Rock Hotels and Casinos and Inversiones Zahena to conduct a comprehensive study to review the historical performance, to analyze the current efficiency of the operations, and to make recommendations for potential improvements at the Hard Rock Casino in Punta Cana, Dominican Republic.

The Innovation Group started with an analytical review on the market trending & competitive landscape to understand the operating environment for the property, in terms of both challenges and opportunities available, as well as to evaluate the rebranding benefits from the perspective of a Hard Rock property’s performance. We further examined and compared the property’s daily operations, financial performance and marketing plans, to the industry benchmarks of other comparable properties in the Caribbean, in the Dominican Republic, and in the Hard Rock corporate campus.

We provided the conclusions on evaluating the facility’s performance relative to their market potential and comparable competitive facilities, reviewing and commenting on the property’s business plan and marketing plan, analyzing the historical and planned marketing efforts, enhancing the management’s approach and capabilities, and identifying marketing and operational opportunities to advance the overall performance and profitability of the facility going forward.


GAMING MARKET ASSESSMENT & ECONOMIC & COMMUNITY/SOCIAL IMPACT STUDY, RUSH STREET GAMING

Schenectady, New York, USA
Legislative & Regulatory Support

In 2014, The Innovation Group completed a gaming market assessment and economic and community/social impact study in support of Rush Street Gaming’s successful application to the New York Gaming Facility Location Board for a casino development in downtown Schenectady. Read More »

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GAMING MARKET ASSESSMENT & ECONOMIC & COMMUNITY/SOCIAL IMPACT STUDY, RUSH STREET GAMING

Schenectady, New York, USA
Legislative & Regulatory Support

In 2014, The Innovation Group completed a gaming market assessment and economic and community/social impact study in support of Rush Street Gaming’s successful application to the New York Gaming Facility Location Board for a casino development in downtown Schenectady.


SOUTH BEACH CASINO & RESORT OPERATIONS REVIEW, HEMISPHERE GAMING

Scanterbury/Manitoba, Canada
Marketing & Operations Planning & Analysis

The Innovation Group was tasked with providing an analysis for the South Beach Casino & Resort (SBCR) in Scanterbury, Manitoba. The analysis focused on ensuring that opportunities to drive revenue to the property and operational efficiencies are being maximized, and that any potential upside through management initiatives or through the enhancement of current amenities has been uncovered. Read More »

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SOUTH BEACH CASINO & RESORT OPERATIONS REVIEW, HEMISPHERE GAMING

Scanterbury/Manitoba, Canada
Marketing & Operations Planning & Analysis

IM000405.JPGThe Innovation Group was tasked with providing an analysis for the South Beach Casino & Resort (SBCR) in Scanterbury, Manitoba. The analysis focused on ensuring that opportunities to drive revenue to the property and operational efficiencies are being maximized, and that any potential upside through management initiatives or through the enhancement of current amenities has been uncovered. This analysis included an operational analysis, a management review, amenity review and marketing review.

The analysis assesses marketing and operations for casino and hotel operations, as well as food and beverage outlets. Our analysis consisted of both private and public data, compiled through The Innovation Group’s industry contacts. We utilized both qualitative and quantitative research and studies to draw conclusions and determine the most effective opportunities to pursue. We also examined the current landscape of the market, including general demographics, economic factors and major competitors. A saturation analysis was performed to determine whether the local market can support the recent expansion performed at the SBCR.

It was determined that there were opportunities to leverage the expansion through marketing and cross-marketing initiatives to drive the additional visitation. Our recommendations and suggestions in regard to areas of management, operations, planning, and marketing were provided to maximize revenues, profit, and overall operational efficiencies within the facility.


STATE OF ILLINOIS GAMING MARKET ASSESSMENT, OFFICE OF THE GOVERNOR

Illinois, USA
Market Analysis & Feasibility

In 2011 and 1012, The Innovation Group worked for the Office of then-Governor Patrick Quinn. The project included analyzing multiple development scenarios and tax structures to determine the optimal strategy for casino expansion in the state. Read More »

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STATE OF ILLINOIS GAMING MARKET ASSESSMENT, OFFICE OF THE GOVERNOR

Illinois, USA
Market Analysis & Feasibility

In 2011 and 1012, The Innovation Group worked for the Office of then-Governor Patrick Quinn. The project included analyzing multiple development scenarios and tax structures to determine the optimal strategy for casino expansion in the state. We worked closely with the Governor’s office staff to ensure that our analysis matched the evolving nature of the negotiations between the Governor and the state legislature. The Governor used The Innovation Group’s analysis to guide the actions of the office as it evaluated all of the potential legislative actions for expanded gaming in the state.


STRATEGIC BUSINESS PLAN DEVELOPMENT, WIN SYSTEMS

Barcelona, Spain
iGaming & Emerging Technologies

The Innovation Group was retained by WIN Systems, a gaming technology provider based in Barcelona, Spain, to conduct a Strategic Business Development Plan. As a gaming technology start-up WIN required a plan for taking its lottery and Wingos slot systems business to the next level as gaming transitions into a technology-driven expansion platform. Read More »

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STRATEGIC BUSINESS PLAN DEVELOPMENT, WIN SYSTEMS

Barcelona, Spain
iGaming & Emerging Technologies

barcelonaThe Innovation Group was retained by WIN Systems, a gaming technology provider based in Barcelona, Spain, to conduct a Strategic Business Development Plan. As a gaming technology start-up, WIN required a plan for taking its lottery and Wingos slot systems business to the next level as gaming transitions into a technology-driven expansion platform. Potential areas of growth addressed by The Innovation Group included bricks-and-mortar casino companies upgrading Casino Management Systems, emerging distributed systems market, and online gaming opportunities.

The Innovation Group’s approach was in part market/demand oriented, on a geographical basis, and in part organizationally driven, addressing the business needs within WIN to service customers and expand where potential future opportunities were revealed. The demand analysis first addressed the pipeline of slot demand globally for casinos and distributed systems, prioritizing high potential markets predominantly in the U.S., Europe and Latin America. Business planning to compliment the fulfillment of demand required an analysis of the current sales force deployed by the company, and recommended supplementary marketing and customer service resources to promote and sell the company’s products. The company’s customer service level was established through interviews with key customers and recommendations were made where the potential for improvement was established.

The result of The Innovation Group’s work was a comprehensive business development plan for WIN. We included forecasts of sales potential by global market, and a marketing infrastructure to support the sales effort. Capital costs for servicing customers were an added value in The Innovation Group deliverables, allowing WIN to plan a phased approach to expanding its sales and support infrastructure.


MARKET ANALYSIS, GATEWAY CASINOS & ENTERTAINMENT LIMITED

Ontario, Canada
Market Analysis & Feasbility

Gateway Casinos & Entertainment Limited was a major winner in the highly competitive Ontario Lottery and Gaming (“OLG”) modernization campaign. Gateway has been awarded the Southwest and North bundles and will take over operation of nine existing casinos in the Great Lakes region, along with the potential for developing two new casinos. Read More »

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MARKET ANALYSIS, GATEWAY CASINOS & ENTERTAINMENT LIMITED

Ontario, Canada
Market Analysis & Feasbility

Gateway Casinos & Entertainment Limited was a major winner in the highly competitive Ontario Lottery and Gaming (“OLG”) modernization campaign. Gateway has been awarded the Southwest and North bundles and will take over operation of nine existing casinos in the Great Lakes region, along with the potential for developing two new casinos. OLG’s bid process is extremely rigorous and complex, and Gateway is to be commended for coming out on top of not one but both bundles that were awarded in December. The Innovation Group provided the market assessments for Gateway for use in their applications.


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