Senior Vice President
Anita Grim is Senior Vice President for The Innovation Group and is based out of their Las Vegas office. Anita draws on her extensive consulting and casino operations experience to expand the firm’s work across forecasting, strategy & transformation, analytics, operations efficiency, and cross-property commercialization.
Leveraging more than a decade in the gaming and hospitality industry, Anita brings proven expertise in optimizing operations, accelerating revenue growth, and establishing data-driven analytics functions. In her most recent position, as vice president of hospitality & labor analytics at Caesars Entertainment, she developed a high-impact team and led major initiatives that delivered measurable outcomes in revenue growth, margin, and guest satisfaction. Her earlier career – including positions at Pinnacle Entertainment, Deloitte, and Las Vegas Sands – grounded her in structured problem-solving, analytical rigor, and best-in-class project management practices that she continues to apply to complex gaming, hospitality, and entertainment challenges today.
Anita is partnering with TIG’s clients to deploy data more effectively, to translate strategy into measurable P&L outcomes, and to work alongside a team that moves seamlessly between the boardroom and the casino floor.
Anita holds a Bachelor of Science degree from the Robert H. Smith School of Business at the University of Maryland, and an MBA from the University of Chicago Booth School of Business with a focus on strategic management, economics, and managerial and organizational behavior.
Click here to read Anita’s full press release.
Stay Connected
