Based out of Las Vegas, Anthony Mason is a principal for Innovation Analytics, the data analysis and new technologies arm of The Innovation Group. Leveraging the Company’s experience working with industry operators, technology developers and investors, Innovation Analytics uses quantitative methods as the key to unlocking business insights in management, strategy, and marketing. Their contributions include database decision analysis, digital interactive gap analysis, primary customer research, social/interactive gaming platform, and on-site mobile customer data capture. Anthony provides expertise in direct marketing, CRM, campaign and promotional design, loyalty programs, e-commerce, media planning, business intelligence, consumer insights, statistical modeling, partnerships, and branding.
Anthony has worked as a multi-channel marketing executive in the international, regional, and tribal gaming and hospitality industry for Las Vegas Sands Corporation, Ameristar Casinos Inc., and Foxwoods Resort Casino. His focus has been on developing fully integrated marketing strategies by quantifying the economic impact of promotional and advertising spend.
Anthony holds several economics degrees, a Bachelor of Arts degree from Indiana University, and a Master of Arts degree from the University of Nevada, Las Vegas.