Innovation Analytics



Innovation Analytics is the data analysis arm of The Innovation Group, the premier provider of advisory services for the gaming and leisure industries.

Data science is our answer to the convergence of bricks and mortar, digital marketing, and interactive gaming—a fundamental shift in how the global gaming industry works.

  • We use quantitative methods to unlock key business insights in digital marketing and operating strategies.
  • We harmonize all of your data sources: traditional casino, iGaming and social casino databases, amenity loyalty data, customer survey results, employee indices, and room block yield.
  • We leverage your customer relationships to create a unified view of your entire organization through your existing data sources.
  • We add new active customers to both your bricks and mortar and iGaming databases.

Innovation Analytics is led by Innovation Group Partner and President, Michael Soll, and Innovation Analytics Principals Brian Wyman and Matthew Konopka. The Principals have extensive experience in advanced statistical analysis, database marketing, strategic planning, and ecommerce for major gaming enterprises.

Click here for our full Innovation Analytics brochure.


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